Data & Insights Manager Chile

Diageo is the world’s leading premium drinks company, selling over 200 brands in nearly 180 countries and employing more than 29,000 people worldwide. We are looking for a senior professional to lead the Customer Marketing function for the Latin America and Caribbean (LAC) region.

About the Role

The role is the coordination point between Marketing, Category / Channel Development, Sales, Revenue Growth Management (RGM), Commercial Planning, Supply, and Customer teams. It translatesbrand, category, shopper and customer strategies into executable commercial choices, clear channel priorities, customer‑ready plans and focused performance learning. The role ensures a single integrated commercial planning rhythm that connects end‑to‑end planning, supply‑chain inputs, commercial calendar, innovation commercialisation, activity prioritisation and performance learning into a coherent plan that Sales can implement and that the business can measure.

Responsibilities

• Lead the Customer Marketing agenda, connecting categories, brands, shoppers, channels, customers and Sales through one integrated commercial planning system.
• Govern the end‑to‑end planning process through Category / Channel Development.
• Ensure Commercial Planning translates channel strategy into regional, customer and cycle plans.
• Integrate innovation commercialisation into the planning rhythm.
• Embed value creation into planning through RGM, trade investment, promotional efficiency, price‑pack choices, customer profitability and Market & Experience findings.
• Incorporate Customer Experience inputs – including SAMBC, OTIF, SFA, Advantage feedback and customer friction points – into commercial planning.
• Lead through influence across Marketing, Shopper Marketing, Sales, Finance, Supply, RGM, distributors and agencies.

Key Outputs / Deliverables

• Customer Marketing Strategy and Operating Rhythm
• Integrated End‑to‑End Planning Governance
• Market Commercial Calendar
• Customer‑Ready Commercial Plans
• Integrated Business Planning (IBP) Commercial Inputs
• Market & Experience (M&E) and Learning Agenda
• Cross‑Functional Planning Alignment Requirements

Qualifications

• 5‑7 years of progressive experience in Customer Marketing, Commercial Planning, Trade Marketing, Category Management, Commercial Excellence or Sales Strategy within FMCG or a similarly complex consumer business.
• Demonstrated experience translating brand and category strategies into customer and channel execution plans.
• Experience building or improving commercial planning processes, governance and ways of working, particularly in organisations undergoing transformation or capability development.
• Experience developing reporting frameworks, critical metrics and performance reviews in environments where data systems and reporting capabilities are not fully mature.
• Confirmed ability to consolidate data from multiple sources, identify commercial insights and translate them into clear business recommendations.
• Experience working across Marketing, Sales, Finance, Supply Chain, and Revenue Growth Management to align priorities and deliver business outcomes.
• Experience influencing senior stakeholders and leading cross‑functional initiatives without direct people management responsibility.
• Experience evaluating commercial performance, promotional efficiency and customer investment to drive continuous improvement.

Benefits & Culture

We recognise and value performance and offer a highly competitive rewards and benefits package. Flexibility is key – we support your well‑being and help you balance priorities from day one.

We embrace diversity and inclusion across gender, ethnicity, ability, age, sexuality, socio‑economic background, education, experience, and mindsets. You will be welcomed and celebrated for who you are and will help champion an inclusive culture.

We are committed to making the recruitment process safe. Communications regarding your application will only come from an email address ending in @diageo.com and we will never ask for money.

Location: Santiago (primary), with potential for relocation to additional sites.

To request a reasonable adjustment for the application process, please indicate your needs when you submit your application.