Video Growth Specialist

Responsibilities

Growth Strategy: Develop channel- and release-specific plans (premieres, Shorts, visualizers, lyric videos, catalog content) with clear subscriber, views, and watch time targets.

Optimization: Review and improve metadata, thumbnails, playlists, end screens, and overall channel structure. Manage Official Artist Channels (OACs) and their verification process.

Shorts and New Formats: Drive strategies around Shorts, livestreams, and collaborations to expand reach, particularly for emerging artists.

Artist and Label Relations: Serve as the main video point of contact for artist managers and artist teams, providing guidance and training on YouTube best practices.

Data and Reporting: Analyze YouTube Analytics and internal reports to identify opportunities, measure performance, and present insights to regional and global teams.

Collaboration with YouTube and Internal Teams: Coordinate with YouTube’s Partnerships team, A&R, Marketing, and Rights teams on campaigns, featuring opportunities, and Content ID-related matters.

Required Qualifications

- 3 to 5 years of experience in marketing, advertising, or the entertainment industry.

- Proven experience developing data-driven content strategies with measurable results.

- Strong understanding of the Southern Cone music scene, including urban, trap, RKT, cumbia, cuarteto, pop, rock, and folk music.

- Intermediate to advanced proficiency in Excel/Google Sheets; experience with Looker Studio or tools such as vidIQ or TubeBuddy is preferred.

- Intermediate English proficiency, as the global team operates in English; Portuguese is a plus.

- Self-driven, organized, and able to communicate effectively with artists and their teams.

Preferred Qualifications

- Experience managing or growing YouTube channels, ideally within the music industry, such as a distributor, record label, MCN, or agency.

- Knowledge of the YouTube algorithm, YouTube Studio, Analytics, and the monetization ecosystem.

- Experience working within an MCN and developing YouTube monetization strategies.

- Knowledge of asset types, including sound recordings, music videos, compositions, art tracks, and web assets, as well as experience handling claims, disputes, and ownership conflicts within Content ID.

- Experience in rights management.

- YouTube certifications, such as Music Certification or Content Ownership.

- Established network within the local music industry.