Product Manager UX
Jobgether
The Product Lead, Self-Serve Growth, will drive customer acquisition, activation, conversion, and revenue growth across self-serve digital experiences. This role focuses on building scalable product-led growth strategies for a rapidly expanding web data and AI ecosystem. Through data-driven experimentation and continuous optimization, you will identify new opportunities to attract and retain technical audiences. This is an opportunity to shape growth strategies in a dynamic market where web data, developer tools, and AI-powered applications are increasingly interconnected. Accountabilities As the Product Lead, Self-Serve Growth, you will own the self-serve growth strategy and continuously improve the digital experiences, product journeys, and conversion mechanisms that drive customer acquisition and long-term business performance. - Turn the website into an effective customer acquisition and conversion channel by optimizing user experiences, messaging, content formats, and product narratives. - Develop customer data strategies using product usage signals and firmographic information to deliver personalized onboarding, relevant content, and targeted nurturing campaigns. - Partner with Revenue Operations to identify high-potential customers and determine when sales teams should engage with qualified prospects. - Establish a structured experimentation framework by developing hypotheses, running A/B tests, analyzing funnel performance, and scaling successful initiatives. - Monitor key performance indicators, including signup-to-activation rates, trial-to-paid conversion, self-serve revenue, expansion revenue, funnel velocity, and the quality of product-qualified leads. Experience working with developer tools, APIs, data products, or other technical audiences. -
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