Paid Media Marketing

Data‑driven. Technical. Creative. You’ll scale paid campaigns, automate decision‑making, and drive high‑quality leads. All tracked. All optimized.

Software ate the world. AI is eating software. We aim to be the #1 choice. From LATAM to the world.

Paid media will bring 25%+ of our customers. We're going for 10,000+ of them. You’ll own it all: LinkedIn, Google, Meta, TikTok.

About the role

• Scale paid marketing campaigns while keeping CAC/ACV in check.
• Own one of the biggest budgets at Darwin AI—you will define how much it grows.
• Launch experiments across countries, regions, languages, channels, and formats. Test fast. Learn faster. Automate everything.
• Analyze campaign data deeply to uncover insights and continuously improve lead quality and ROI.
• Design, launch, and automate B2B paid campaigns across LinkedIn, Google, Meta, and TikTok.
• Build smart systems for bidding, targeting, and reporting—so campaigns run smoother and scale better.
• Run A/B and multivariate tests on creatives, landing pages, and ad formats. Automate the analysis. Double down on what works.
• Work hand‑in‑hand with sales, marketing, and engineering. Performance marketing is a team sport here.
• Implement tracking and attribution frameworks using Google Analytics, CRM tools, UTMs, and dashboards. Everything measured. No guesswork.
• Stay ahead of the curve—explore new trends in AI marketing, automation, and paid media.
• Manage freelancers and external talent to boost speed and scale.

Qualifications

• 3+ years in performance marketing, digital analytics, or marketing automation (ideally in B2B or SaaS environments)
• Background in Industrial Engineering or similar quantitative/technical fields
• Strong knowledge of SaaS metrics: CAC, Payback Period, MRPA/ARPA/ACV, Maturity Curves, Cohort Analysis, Churn (early/late), MQL/SQL/PQL
• Proven experience running campaigns on LinkedIn Ads, Google Ads, Meta Ads, TikTok Ads (+ demand gen through data‑first strategies)
• Data mindset: Fluent with Google Analytics, HubSpot, CRM platforms, and tools like Power BI, Data Studio, Tableau
• Solid engineering + analytics skills—able to automate analysis, uncover insights, and turn them into results
• Hands‑on with A/B testing frameworks, retargeting, dynamic segmentation, automation flows
• Open to travel between São Paulo and Buenos Aires (up to 2 weeks/month depending on where you’re based)

Benefits

• Language classes to improve communication skills (English, Portuguese, Spanish)
• OpenAI Premium License: complimentary premium access to OpenAI tools for personal and professional projects
• Paid Time Off: 25 days/year of vacation and holidays for optimal work‑life balance
• Soft Hybrid Work: join the team in our Co‑Work offices 3 days per month for collaborative engagement